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Zeshan Ahmad is Unit Head – Debit & Credit Cards at Allied Bank Limited (ABL). He specializes in card portfolio management, digital payments, product development, and strategic partnerships. With strong expertise in banking operations and revenue growth, he plays a key role in advancing ABL’s card business and customer-centric payment solutions.
Zeshan Ahmad is an experienced banking professional serving as Unit Head – Debit & Credit Cards at Allied Bank Limited (ABL), where he leads strategic initiatives within the bank’s card business ecosystem. His role focuses on managing debit and credit card portfolios, driving product innovation, and enhancing digital payment adoption across diverse customer segments.
With deep expertise in card business management, he is responsible for developing and executing product strategies that support customer acquisition, revenue growth, and long-term portfolio sustainability. His work spans across key areas including card operations, scheme coordination, pricing strategy, fraud risk mitigation, regulatory compliance, and campaign management.
Zeshan Ahmad has a proven track record of contributing to business expansion through innovative payment solutions, strategic partnerships, and process optimization. His leadership supports the continuous evolution of Allied Bank’s card offerings in alignment with global digital payment trends and customer expectations.
In addition to operational excellence, he plays a vital role in strengthening customer experience by improving transaction efficiency, enhancing security frameworks, and enabling seamless payment journeys for users.
