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Muhammad Nafey is the Founder and CEO of eTaps, Pakistan's first AI-powered full-stack e-commerce automation system. A young entrepreneur who started his e-commerce journey at 13, he built eTaps to automate order verification, inventory, courier assignment, and marketing attribution, and has been recognised as one of Pakistan's emerging young technology entrepreneurs.
Muhammad Nafey is the Founder and CEO of eTaps, an AI-powered e-commerce management and automation system, and one of Pakistan's most promising young technology entrepreneurs. Beginning his entrepreneurial journey at just 13, with, in his own words, nothing but his mother's phone and a dream, he has grown into the founder of a platform recognised as a milestone for Pakistan's e-commerce ecosystem.
Nafey's story is a striking example of early ambition turned into impact. He started his first e-commerce business as a teenager, and the operational challenges he encountered running online stores, from fake orders to inventory and delivery headaches, became the seed for eTaps. After more than two and a half years of research, development, and testing, he and his team built eTaps to solve those real-world problems at scale.
eTaps, launched at the E-Commerce Leaders Summit 2025 at the Pearl Continental Hotel Lahore, is described as Pakistan's first AI-powered, full-stack e-commerce automation system. Rather than a single-function tool, it manages the entire lifecycle of an e-commerce order, using intelligent algorithms to automate order verification and reduce fraudulent or fake transactions, manage inventory, assign couriers, and handle marketing attribution, freeing online sellers to focus on growth while the platform handles the operational heavy lifting. The company operates under the HMN Group, part of Nafey's wider entrepreneurial ventures.
The launch of eTaps drew significant attention from Pakistan's technology and business community, with the Governor of Punjab, Sardar Saleem Haider Khan, attending as Chief Guest and highlighting the importance of youth-led digital innovation for the country's economy. Recognised as one of Pakistan's emerging young technology entrepreneurs, and honoured for his achievements as a remarkably young CEO, Nafey continues to represent a new generation of Pakistani founders building ambitious, homegrown technology for the digital economy.
Muhammad Nafey is the Founder and CEO of eTaps, described as Pakistan's first AI-powered full-stack e-commerce automation system. A young entrepreneur who started in e-commerce at age 13 with his mother's phone, he spent 2.5+ years building eTaps to automate order verification, inventory management, courier assignment, and marketing attribution for online sellers. Launched at the E-Commerce Leaders Summit 2025 in Lahore with the Governor of Punjab as Chief Guest, and operating under the HMN Group, Nafey is recognised as one of Pakistan's emerging young technology entrepreneurs.
Muhammad Nafey is the Founder and CEO of eTaps, an AI-powered e-commerce automation system, and one of Pakistan's emerging young technology entrepreneurs. He began his entrepreneurial journey at the age of 13.
eTaps is described as Pakistan's first AI-powered, full-stack e-commerce automation system. It manages the full lifecycle of an e-commerce order, automating order verification, inventory management, courier assignment, and marketing attribution.
He started his first e-commerce business at 13 using his mother's phone. The operational challenges he faced running online stores inspired him to build eTaps after more than two and a half years of research and development.
eTaps was launched at the E-Commerce Leaders Summit 2025 at the Pearl Continental Hotel Lahore, an event attended by the Governor of Punjab as Chief Guest.
It automates common operational challenges for online sellers, including verifying orders to reduce fake or fraudulent transactions, managing inventory, assigning couriers, and handling marketing attribution.
He has been recognised as one of Connected Pakistan's 30Under30 and Pakistan's emerging young technology entrepreneurs and honoured for his achievements as a young CEO, with the eTaps launch attended by the Governor of Punjab.
